LapineLab
Managed content operations for product-led businesses

Brand-safe social content. Without recurring shoots.

Lapine Lab runs the weekly content queue for product-led businesses. We turn your product pages, brand assets, reusable media, and approved claims into 18+ brand-safe social assets per month. The production queue keeps moving between reviews; you review once per week, skip anything off-brand, and approved posts publish where your channels are connected.

Book kickoff → View sample output
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18+ assets/month
Always-on production queue
One-click skip
No recurring shoots
01 · Is this for you?
Ecommerce · F&B · niche vendors

Built for brands with products,
and room to scope the rest.

Best for HK product-led SMBs: ecommerce, skincare, F&B, niche vendors, importers, distributors, and local brands with products, pages, photos, menus, catalogs, or rough source material we can turn into guardrails.

Good fit

  • You have products, pages, photos, a menu, a catalog, or rough source material
  • You are a product-led SMB, ecommerce brand, niche vendor, importer, distributor, or F&B business
  • You want us to structure that material once during setup so the queue has product facts, approved claims, and guardrails
  • You want regular product presence without hiring a content team or booking recurring shoots
  • You are comfortable with weekly review, skips, and guardrail updates for fixed packages
  • You are comfortable reviewing once per week

Better as custom scope

  • Daily per-post edit loops work better as a Corporate or agency workflow
  • Weekly strategy consulting can be added when the engagement needs it
  • Positioning workshopping is best scoped as strategy support before production
  • If source material is thin, we can start with asset and context prep first
  • Daily individual approvals need a custom approval workflow
  • Sales, bookings, ROAS, virality, or detailed video continuity targets can be handled when there is marketing budget, but they need a separate funnel, campaign, or production scope
02 · How it works
Setup · always-on queue · skip · publish

One setup.
One queue. One click to skip.

01Setup

Onboarding
call

We turn your products, pages, references, and rough notes into brand voice, product facts, approved claims, banned terms, and reusable guardrails.

02Queue

Weekly
queue

Between reviews, the queue keeps moving: asset-led reels, carousels, static product posts, and captions are prepared from approved source material.

03Skip

Skip before
publish

You review once per week. If something feels off-brand, skip it. Repeated issues become guardrail updates.

04Publish

Instagram
publishing

Approved posts go live from the queue where your channels are connected and validated. Starter and Omnipresence stay guardrail-based; Corporate support can be scoped.

Your product brand shows up every week. Omnipresence is built for a daily-ish rhythm. You review once per week, skip what feels off, and we publish the rest.

03 · Sample
Honest proof only

See the output before you trust it.

No fake dashboards. No invented reach numbers. Carousel sample shown below. Reels are asset-led from client product references.

Sample carousel output slide 1
Sample carousel output slide 2
Sample carousel output slide 3
Sample carousel output slide 4
Sample carousel output slide 5
Sample carousel output slide 6

Carousel sample shown. Reels are asset-led from client product references.

04 · Pricing
Managed packages · Weekly review

Three packages.
Omnipresence is the default.

Pricing starts with managed content operations, weekly QA, guardrails, and operator leverage. Assets include reels, carousels, static posts, or approved platform-adapted variants. If you have marketing budget for acquisition, campaign support, or deeper growth work, we can scope and price that separately.

Entry package
Starter Feed Instagram-first 18 assets/month · IG-first · weekly review
HK$10,000/ month 18 assets/month Onboarding included
  • 18 assets/month
  • Assets include reels, carousels, static posts, or approved platform-adapted variants
  • Instagram-first publishing where connected
  • Weekly queue review
  • One-click skip
  • Brand voice + product facts + approved claims + banned terms setup
  • 30-minute kickoff call
  • Month-to-month
  • Guardrail updates instead of per-post edit loops
Book kickoff →

For brands that need a reliable weekly content feed.

Recommended
Omnipresence Engine IG · FB · YouTube Shorts 45-60 assets/month · multi-platform · best for serious brands
HK$24,000/ month 45-60 assets/month Onboarding included
  • 45-60 assets/month
  • 1-2 posts/day maximum cadence
  • Assets include reels, carousels, static posts, or approved platform-adapted variants
  • Instagram + Facebook + YouTube Shorts where connected and validated
  • Weekly review queue + one-click skip
  • Brand-safety checks before publish
  • 30-minute kickoff call
  • Month-to-month
Book kickoff →

The serious default for brands that need a visible content operating rhythm.

Premium anchor
Corporate Corporate · multi-product Custom volume · multi-product · priority
From HK$60,000/ month Custom volume Custom onboarding included
  • Custom approved asset volume by scope
  • Deeper product, location, launch, or catalog variations
  • Multi-platform queue where connected and validated
  • Weekly queue review + priority turnaround
  • Scoped revisions and support workflow where needed
  • 60-minute kickoff + asset and guardrail setup
  • Designed for coordination, coverage, and consistency
  • 3-month minimum preferred
Book corporate consult →

For multi-location, multi-product, or campaign-based content operations.

How scope works

All direct packages start from approved source material: product pages, reusable assets, product facts, tone rules, claims, and banned terms. Starter and Omnipresence default to guardrail updates; Corporate and agency engagements can add revisions, support, approval workflow, campaign work, or growth support where the engagement needs it.

Starter and Omnipresence stay focused by design. Corporate is scoped after context when the engagement needs more volume, variants, support, or commercial outcomes.

Agency / White Label

Wholesale content production for agencies.

Custom scope, minimum HK$60,000+ / month. Typical split: agencies own the client relationship, discovery, approvals, account management, and posting; Lapine owns content production, prompt and asset operations, delivery, and technical QA. If the workflow needs a different split, we can scope it.

Talk white-label volume →

What the price replaces

Content hire
Full-time costsalary + management
calendar, production, coordination, QA
Recurring shoots
Project costshoot days + editing
briefs, logistics, waiting, approvals
Lapine Lab
HK$10K-60K+per month
managed queue · guardrails · approved publishing

Fixed packages focus on consistent output, controlled volume, and brand-safe social presence built from approved assets, pages, and source material. Paid acquisition, booking support, campaign design, deeper reporting, or growth work can be added as a separate marketing scope when there is budget for it.

05 · FAQ
Scope · options · answers

Questions.
Scope. Answers.

What if a post feels off-brand?

You skip it before it goes live. If the same issue repeats, we adjust the production guardrails. For Corporate engagements, revision and approval support can be scoped into the workflow.

Do you do revisions?

Yes. Starter and Omnipresence handle most adjustments at the brand guardrails layer, so the next batch gets tighter. Corporate and agency engagements can include scoped revision, approval, and support workflows when you need a closer loop.

How much control do I have?

Two layers. Onboarding turns your products, pages, references, and rough notes into voice, product facts, approved claims, and banned topics. The queue lets you skip upcoming posts before they publish.

How do you keep posts on-brand?

We start with product facts, approved claims, banned terms, tone rules, and reusable assets or references. Every week you review the upcoming posts. Skip anything off-brand; repeated issues become guardrail updates for the next batch.

Do you post automatically?

Yes, where the channel is connected and validated. Approved posts publish from the queue. Anything you skip does not publish.

Do I need product photos?

Yes, ideally. Product photos, product pages, menu/catalog links, references, and brand assets give the system real boundaries. We can work from rough pages and references, but stronger inputs produce better posts.

Are all posts reels?

Not only. Assets can include reels, carousels, static posts, or approved platform-adapted variants. Starter starts at 18 assets/month, Omnipresence includes 45-60 assets/month, and Corporate volume is scoped around the engagement.

Can you help with sales or bookings?

Yes. The standard packages focus on content operations and consistent social presence. If you have marketing budget and want us to help with booking funnels, lead follow-up, paid acquisition, campaign support, or growth experiments, we can discuss a separate scope and price it properly.

Can I pause?

Starter and Omnipresence are month-to-month. Corporate may be scoped with a 3-month minimum. Cancel before the next billing cycle and production stops; already-generated assets are billed because production has already happened.

Who owns the content?

You do. Full rights, no watermark, no attribution required.

06 · Start

Ready for presence?
Book kickoff.

Request a kickoff. We will review your product assets, current posting cadence, and recommend the right content operations package. Starter and Omnipresence start with a 30-minute kickoff call. Corporate gets deeper asset, guardrail, revision, and support setup.

Which pack are you considering?
Agency partner? Talk white-label volume →