LapineLab
Founding cohort · first 5 commercial clients

Daily product presence. Weekly control.

Lapine Lab turns your product pages, brand assets, and brand rules into 32 Instagram posts per month: asset-led reels, carousels, and static product posts. You review once per week, skip anything off-brand, and approved posts keep publishing.

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HK$8,000/mo
32 posts/month
One onboarding call
No revisions
Ecommerce · F&B · niche vendors

Built for brands with products,
not empty briefs.

Best for HK product-led SMBs: ecommerce, skincare, F&B, niche vendors, importers, distributors, and local brands with products, pages, photos, menus, catalogs, or rough source material we can turn into guardrails.

Good fit

  • You have products, pages, photos, a menu, a catalog, or rough source material
  • You are a product-led SMB, ecommerce brand, niche vendor, importer, distributor, or F&B business
  • You want us to structure that material once during setup so the queue has product facts, approved claims, and guardrails
  • You want almost-daily product presence without hiring a content team
  • You would rather skip a post than edit it
  • You are comfortable reviewing once per week

Wrong fit

  • You want per-post edits or revisions
  • You want weekly consulting
  • You expect us to keep workshopping positioning every week
  • You do not have products, assets, catalog context, references, or source material
  • You want to approve every post individually every day
  • You expect guaranteed virality or detailed video continuity
Setup · queue · skip · publish

One setup.
One queue. One click to skip.

01Setup

Onboarding
call

We turn your products, pages, references, and rough notes into brand voice, product facts, approved claims, banned terms, and reusable guardrails.

02Queue

Weekly
queue

We turn your monthly content plan into weekly batches: asset-led reels, carousels, static product posts, and captions.

03Skip

Skip before
publish

You review once per week. If something feels off-brand, skip it. Repeated issues become guardrail updates.

04Publish

Instagram
publishing

Approved posts go live on Instagram from the queue. No per-post revision loop, no weekly consulting call.

Your product brand shows up almost every day. You review once per week. Skip what feels off. We publish the rest.

Honest proof only

See the output before you trust it.

No fake dashboards. No invented reach numbers. Carousel sample shown below. Reels are asset-led from client product references.

Carousel sample shown. Reels are asset-led from client product references.

Month-to-month · No contracts

Two packs.
One clear starting point.

Always-On IG is the default. Omnipresence is for brands already posting that want more output and platform spread without turning delivery into 120 custom assets.

For brands already posting
Omnipresence IG-led · FB · YouTube Shorts
HK$12,000/mo ≈ US$1,540 · 40 Instagram-led posts/month + HK$3,000 one-time setup
  • 40 Instagram-led posts/month
  • 10 posts/week average
  • 12 asset-led reels
  • 16 carousels
  • 12 static/product posts
  • FB adaptation for eligible posts
  • YouTube Shorts adaptation for reels
  • Monthly performance recap
  • Weekly review queue + one-click skip
Book kickoff →

Omnipresence means 40 Instagram-led posts/month, adapted outward. It does not mean 120 custom posts.

Scope guardrails

Both packs can start from polished brand assets or rough product context. Setup turns that source material into brand guardrails. No per-post revisions, no custom campaign strategy, no weekly consulting calls.

The math

Boutique HK agency
HK$25k-45kper month
12-20 posts · strategy · revisions
Lapine Lab
HK$8k-12kper month
32-40 posts · weekly control · approved queue

You do not get weekly campaign strategy, one-off campaign design, or per-post revisions. You get consistent output, controlled volume, and always-on product presence built from your assets, pages, and source material.

Boundaries · answered

Questions.
Boundaries. Answers.

What if a post feels off-brand?

You skip it before it goes live. If the same issue repeats, we adjust the production guardrails. We do not edit individual posts.

Do you do revisions?

No per-post revisions. This is a productized content operation, not a custom agency. Adjustments happen at the brand guardrails layer, not inside individual assets.

How much control do I have?

Two layers. Onboarding turns your products, pages, references, and rough notes into voice, product facts, approved claims, and banned topics. The queue lets you skip upcoming posts before they publish.

How do you keep posts on-brand?

We start with product facts, approved claims, banned terms, tone rules, and reusable assets or references. Every week you review the upcoming posts. Skip anything off-brand; repeated issues become guardrail updates for the next batch.

Do you post automatically?

Yes. Approved posts publish from the queue. Anything you skip does not publish.

Do I need product photos?

Yes, ideally. Product photos, product pages, menu/catalog links, references, and brand assets give the system real boundaries. We can work from rough pages and references, but stronger inputs produce better posts.

Are all posts reels?

No. Always-On IG mixes 8 asset-led reels, 12 carousels, and 12 static/product posts. Omnipresence mixes 12 asset-led reels, 16 carousels, and 12 static/product posts, adapted outward without becoming 120 custom posts.

Can I pause?

Month-to-month. Cancel before the next billing cycle and production stops. No refunds on already-generated assets.

Who owns the content?

You do. Full rights, no watermark, no attribution required.

Ready for presence?
Book kickoff.

Both packs start with a 30-minute kickoff call so we can turn your products, pages, assets, and rough notes into brand voice, product facts, approved claims, banned terms, and reusable guardrails before the first queue is built. Payment link sent after the call. No per-post revisions. No one-off campaign design. No weekly consulting calls.

Which pack are you considering?